Nike acquires RTFKT Studios, a virtual sneaker and collectibles startup
Nike is taking another step into the metaverse by acquiring RTFKT Studios, a virtual sneaker and collectibles startup. While the deal is already being seen by many as Nike’s way of saying “Just Do It” to the Web3 era, it’ll also likely signal to NFT startups and legacy clothing brands alike that the world of virtual fashion will further heat up in 2022.
